Masthead- The masthead here is positioned across the top of the front cover, here they are challenging the codes and conventions of a normal masthead, the masthead is usually positioned it the top left hand corner of the page. This makes it stand out more, and more eye catching for the reader. Ive seen a load of kerrang magazine front covers, this seems to be original to them and their own brand style.
puff/pugs - The pugs used here says 'free'. Now putting FREE in huge letters on your front cover is going to attract attention. The puffs used here is a sneak peak look at Paramore's new album.
Main image -The main image here is a great example of a dominant image. The eyes are drawn straight to it. Also we see the band Biffy Clyro blocking a part of the masthead, they have done this purposely, it indicates that the authors can pull it off, they can block part of the mast head and because most of the public would know the magazine Kerrang they can block it out and get away with it. The eye's would just fill out the rest.
Articles- Here we see the articles at the very bottom of the cover instead of at the side. Again they are trying to be their own and original.
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